Carrie Monroe O'Keefe started blogging about her life by sharing stories of marriage, stepmotherhood, and how to navigate it all on Mamacadabra in 2012. People said they loved reading the posts, so she kept writing. In addition to blogging, she released her middle-grade fiction book, "The Whole Truth," in 2019 and her first memoir, "Mamacadabra," in 2023.

Carrie lives outside of Minneapolis with her husband, two girls, and dog Finlay.